Brand Index Methodology
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By prioritizing what friends and family share.
100 Fastest-Growing Companies
Years on Fortune 500 List
Menlo Park, CA
Big changes are coming to Facebook.
Internet Services and Retailing
World’s Most Admired Companies
"...it has become increasingly difficult for them to avoid conflicts relating to board matters.”
Acquisition would let him take down stories regarding his personal life.
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Facebook’s 16 straight quarters of blockbuster growth and profits have made it a Wall Street darling. Investors traded Facebook shares up 33% in 2015, even as the company increased its costs to cover ambitious (and expensive) long term bets like virtual reality headset Oculus Rift, messaging app WhatsApp, and Facebook Messenger. Facebook’s early success with video ads and monetizing its photo sharing subsidiary Instagram have shown the company’s ambitious long term projects won’t hurt revenue growth in the short term. But with great power comes great responsibility, which Facebook has learned devastatingly quickly as the social network found itself as a battleground of trolls and fake news during (and well after) the 2016 U.S. presidential election. Facebook Live, originally perceived as the future of the company increasingly depending on video, became a flashpoint after several broadcasts of police brutality, rape, suicide, and murder. Facebook has promised to hire human editors to keep the situation under control, and CEO Mark Zuckerberg has even promised to visit every state in the nation to take a pulse on the social conversation and the political climate sparking speculation that Zuckerberg is planning a bid for a higher office.
Chairman & Chief Executive Officer
For one thing, there's going to be less "news."